Sony Music Entertainment‘s Virtual YouTuber PRISM Project announced on Wednesday that the United States-based National Alliance on Mental Illness (NAMI) has appointed performer Rita Kamishiro as a virtual creator Ambassador.
Kamishiro raised over US$10,000 for NAMI during her first charity stream hosted on May 14 during Mental Health Awareness Month. She raised an additional US$4,000 on her second charity stream on October 7 during Mental Illness Awareness Week.
Kamishiro cares deeply about mental health awareness, often talking to her audience about her experiences. “Through my platform, I want to encourage others to be everyday heroes not only for their community and loved ones but for themselves as well. I hope that by sharing my experiences and nurturing a positive, open-minded community, others will feel empowered to inspire change around them,” she commented. “Becoming…