Titles aimed at female audiences over-perform due to unmet demand from low supply
Crunchyroll held a business seminar on Tuesday aimed at Japanese businesses. Part of the presentation centered on explaining current consumer trends in the west based on the service’s viewership numbers. Chief Customer Officer Asa Suehira explained that while shonen battle anime and “isekai” fantasy series continue to dominate, anime aimed at a female audience have strong growth potential. He stated that these titles tend to over-perform due to unmet demand from low supply, citing Fruits Basket as an example.
“In the west, where female anime fans were underserved with relevant content historically, shojo, josei, and even some BL titles are showing stronger performances than expected,” he said. Fans of idol anime shouldn’t get their hopes up, however, as female-targeted idol anime were…
