The staff of TAKARA TOMY A.R.T.S and syn Sophia‘s Pretty Series franchise announced that a new television anime, Waccha Purimaji! (Waccha PriMagi!), will premiere in October to mark the franchise‘s 10th anniversary. The accompanying arcade card game of the same name will debut this fall also.

The new series continues the franchise‘s conceptual motifs of song, dance, and fashion, and it also adds the theme of magic. Middle-school first-year student Matsuri Hibino loves festivals, and she dreams of one day being able to star in “PriMagi,” a magic-like form of stage entertainment borne from song, dance and fashion. That day arrives when the hyper-spirited, trouble-making magician Myamu arrives from the magical realm and scouts Matsuri for PriMagi. Together, the two compete with rivals to rise to the top of…